{"id":12452,"date":"2026-07-01T08:13:00","date_gmt":"2026-07-01T05:13:00","guid":{"rendered":"https:\/\/www.withsecure.com\/?p=12452"},"modified":"2026-06-16T10:02:03","modified_gmt":"2026-06-16T07:02:03","slug":"why-msp-success-in-2026-depends-on-business-outcomes-not-it-operations","status":"publish","type":"post","link":"https:\/\/www.withsecure.com\/en\/resources-hub\/blog\/why-msp-success-in-2026-depends-on-business-outcomes-not-it-operations\/","title":{"rendered":"Why MSP success in 2026 depends on business outcomes, not IT operations"},"content":{"rendered":"<section\n    class=\"wp-block-one-column-block edwp-block js-wp-block-one-column-block wp-block-one-column-block--content-1 wp-block-one-column-block--meta-sharing layout--spacing-xxxxl-top layout--spacing-xl-bottom\"\n    >\n    <div class=\"wp-block-one-column-block__container\">\n                                                                                                                            <div class='wp-block-one-column-block__meta-sharing-grid'><div class=\"wp-component-content wp-component-content--default wp-block-one-column-block__content fade-in\">\n            <h1 class=\"wp-component-heading text--h2 wp-component-content__title\">\n    Why MSP success in 2026 depends on<span class=\"blue-text\"> business outcomes<\/span>, not IT operations<\/h1>                    <div class=\"wp-component-content__inner\">\n                                                    <div class=\"wp-component-content__meta\">\n                                                    <span class=\"wp-component-content__content-type\">\n                                Blog                            <\/span>\n                                                                            <span class=\"wp-component-content__meta-categories\">\n                                                                    <span class=\"wp-component-content__meta-category\">\n                                        MSP                                    <\/span>\n                                                            <\/span>\n                                                                                                    <span class=\"wp-component-content__meta-date\">\n                                01 July, 2026                            <\/span>\n                                                                    <\/div>\n                                            <\/div>\n                <\/div><section\n    class=\"wp-block-sharing-icons edwp-block wp-block-sharing-icons--disable-border wp-block-sharing-icons--content-1 wp-block-sharing-icons--disable-container wp-block-one-column-block__sharing fade-in wp-block-one-column-block__sharing fade-in\"\n    >\n    <div class=\"wp-block-sharing-icons__container\">\n        <div class=\"wp-block-sharing-icons__inner\">\n                            <p class=\"wp-block-sharing-icons__title fade-in\">\n                    Share this        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operations&#038;url=https:\/\/www.withsecure.com\/en\/resources-hub\/blog\/why-msp-success-in-2026-depends-on-business-outcomes-not-it-operations\/\"\n            target=\"_blank\"\n            rel=\"noreferer noopener\"\n            class=\"wp-component-socials__link wp-component-socials__link--twitter\"\n            title=\"Share on Twitter\"\n        >\n            <svg class='edwp-icon edwp-icon--xlg js-icon ' aria-hidden='true'>\n                <use xlink:href='#x'><\/use>\n            <\/svg>        <\/a>\n    \n    \n    <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<\/div>                                                                                <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-one-column-block edwp-block js-wp-block-one-column-block wp-block-one-column-block--content-1 layout--spacing-xxxl-bottom\"\n    >\n    <div class=\"wp-block-one-column-block__container\">\n                                                                                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https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-1024x683.jpg.webp 1024w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-768x512.jpg.webp 768w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-447x298.jpg.webp 447w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-219x146.jpg.webp 219w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>                                                    <\/figure>\n                    <\/div>\n                                                                                <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-two-column-block edwp-block js-wp-block-two-column-block wp-block-two-column-block--content-1 wp-block-two-column-block__left--align-y-top wp-block-two-column-block__right--align-y-top wp-block-two-column-block--split-sidebar layout--none-top layout--spacing-xxxl-bottom\"\n    data-block-id=\"block_0d713e239d223f038cd23f1c21c1c929\"\n    >\n    <div class=\"wp-block-two-column-block__container row-load\">\n                                                        <div class=\"wp-block-two-column-block__left\">\n                                <nav\n    class=\"wp-component-content-navigation wp-block-two-column-block__content-nav js-content-navigation\"\n    data-bem-base=\"wp-component-content-navigation\"\n    data-nav-column=\"left\"\n    data-nav-type=\"auto\"\n>\n            <p class=\"wp-component-content-navigation__title\">\n            Content        <\/p>\n    \n    <div class=\"wp-component-content-navigation__mobile\">\n        <label class=\"wp-component-content-navigation__mobile-label\">\n            <span class=\"wp-component-content-navigation__mobile-label-text\">\n                Content navigation            <\/span>\n            <select class=\"wp-component-content-navigation__select js-content-navigation-select\">\n                <option value=\"\">\n                    Select a section                <\/option>\n                            <\/select>\n        <\/label>\n    <\/div>\n\n    <div class=\"wp-component-content-navigation__desktop\">\n        <div class=\"wp-component-content-navigation__list-wrapper\">\n            <span\n                class=\"wp-component-content-navigation__indicator js-content-navigation-indicator\"\n                aria-hidden=\"true\"\n            ><\/span>\n            <ul class=\"wp-component-content-navigation__list js-content-navigation-list\">\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/nav>\n<section\n    class=\"wp-block-sharing-icons edwp-block wp-block-sharing-icons--disable-border wp-block-sharing-icons--disable-container wp-block-two-column-block__share wp-block-two-column-block__hide-mobile wp-block-two-column-block__share wp-block-two-column-block__hide-mobile\"\n    >\n    <div class=\"wp-block-sharing-icons__container\">\n        <div class=\"wp-block-sharing-icons__inner\">\n                            <p class=\"wp-block-sharing-icons__title fade-in\">\n                    Share this story                <\/p>\n                        <div class=\"wp-component-socials wp-component-socials--dark-mode\">\n    \n            <a\n            href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.withsecure.com\/en\/resources-hub\/blog\/why-msp-success-in-2026-depends-on-business-outcomes-not-it-operations\/&#038;title=Why%20MSP%20success%20in%202026%20depends%20on%20business%20outcomes,%20not%20IT%20operations\"\n            target=\"_blank\"\n            rel=\"noreferer noopener\"\n            class=\"wp-component-socials__link\"\n            title=\"Share on Linkedin\"\n        >\n            <svg class='edwp-icon edwp-icon--xlg js-icon ' aria-hidden='true'>\n                <use xlink:href='#linkedin'><\/use>\n            <\/svg>        <\/a>\n    \n            <a\n            href=\"http:\/\/x.com\/share?text=Why MSP success in 2026 depends on business outcomes, not IT operations&#038;url=https:\/\/www.withsecure.com\/en\/resources-hub\/blog\/why-msp-success-in-2026-depends-on-business-outcomes-not-it-operations\/\"\n            target=\"_blank\"\n            rel=\"noreferer noopener\"\n            class=\"wp-component-socials__link wp-component-socials__link--twitter\"\n            title=\"Share on Twitter\"\n        >\n            <svg class='edwp-icon edwp-icon--xlg js-icon ' aria-hidden='true'>\n                <use xlink:href='#x'><\/use>\n            <\/svg>        <\/a>\n    \n    \n    <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n                <\/div>\n                                                <div class=\"wp-block-two-column-block__right\">\n                                <div class=\"wp-component-paragraph wp-block-two-column-block__paragraph \">\n    <p>One manages tools. The other delivers resilience. That gap \u2013 between operating technology and owning outcomes \u2013 is the defining business decision every MSP faces right now. Not in three years. Now.<\/p>\n<p>The pressure is already visible. Customers are asking harder questions at renewal. Margins on break-fix and device management are thinning. And across Europe, a wave of regulation \u2013 NIS2, DORA, GDPR enforcement \u2013 is pushing cyber risk from the IT team to the boardroom. The customers who used to ask &#8220;is our antivirus up to date?&#8221; are now asking &#8220;can you prove our business is resilient?&#8221;<\/p>\n<p>That question is the opportunity.<\/p>\n<p>MSPs who can answer it \u2013 with data, with expertise, with a managed service wrapped around a platform that actually delivers \u2013 are winning the best customers, the longest contracts, and the highest margins in the market right now. MSPs who can&#8217;t are competing on price for customers they can&#8217;t afford to keep.<\/p>\n<p>This set of articles is built for European MSPs who have decided to make the transition. It is not a product catalogue or a technology briefing. It is a practical blueprint for building a security practice that generates 20\u201330% of your total revenue, raises your average contract value, and puts you in front of your customers&#8217; boards as a trusted advisor \u2013 not a supplier.<\/p>\n<p>Everything in it is grounded in real market data, real partner results, and a platform built specifically for the economics of MSP delivery at scale in Europe.<\/p>\n<\/div>\n        <div class=\"wp-component-image__wrapper wp-block-two-column-block__image \">\n                            <figure class=\"wp-component-image__figure\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1031\" height=\"200\" src=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1.png.webp\" class=\"wp-component-image wp-component-image--desktop wp-component-image--ratio-full wp-component-image--fit-contained\" alt=\"\" srcset=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1.png.webp 1031w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1-300x58.png.webp 300w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1-1024x199.png.webp 1024w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1-768x149.png.webp 768w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1-447x87.png.webp 447w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1-753x146.png.webp 753w\" sizes=\"auto, (max-width: 1031px) 100vw, 1031px\" \/>                            <\/figure>\n            <figure class=\"wp-component-image__figure\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1031\" height=\"200\" src=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1.png.webp\" class=\"wp-component-image wp-component-image--mobile \n                wp-component-image--ratio-full\n             \n                wp-component-image--fit-contained\n            \" alt=\"\" srcset=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1.png.webp 1031w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1-300x58.png.webp 300w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1-1024x199.png.webp 1024w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1-768x149.png.webp 768w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1-447x87.png.webp 447w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Numbers_1-753x146.png.webp 753w\" sizes=\"auto, (max-width: 1031px) 100vw, 1031px\" \/>                                            <\/figure>\n            <\/div>\n<div class=\"wp-component-paragraph wp-block-two-column-block__paragraph \">\n    <h2>From Managing Tools<br \/>\nto Providing Outcomes<\/h2>\n<p>The MSP market is entering its next evolution. Managing tools is no longer enough. AI is automating core IT tasks, and customers are shifting from buying services to buying outcomes \u2013 security, continuity and resilience.<\/p>\n<p>The MSPs that succeed will be the ones that make that transition. Those that don\u2019t risk being commoditized.<\/p>\n<p class=\"text--p-small\">\n<\/div>\n        <div class=\"wp-component-image__wrapper wp-block-two-column-block__image \">\n                            <figure class=\"wp-component-image__figure\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"352\" src=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Model.png.webp\" class=\"wp-component-image wp-component-image--desktop wp-component-image--ratio-full wp-component-image--fit-contained\" alt=\"\" srcset=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Model.png.webp 644w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Model-300x164.png.webp 300w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Model-447x244.png.webp 447w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Model-267x146.png.webp 267w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/>                            <\/figure>\n            <figure class=\"wp-component-image__figure\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"352\" src=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Model.png.webp\" class=\"wp-component-image wp-component-image--mobile \n                wp-component-image--ratio-full\n             \n                wp-component-image--fit-contained\n            \" alt=\"\" srcset=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Model.png.webp 644w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Model-300x164.png.webp 300w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Model-447x244.png.webp 447w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/MSP_Model-267x146.png.webp 267w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/>                                            <\/figure>\n            <\/div>\n<div class=\"wp-component-paragraph wp-block-two-column-block__paragraph \">\n    <p class=\"text--p-medium\">Want to know more? Read next about the <a href=\"https:\/\/www.withsecure.com\/en\/resources-hub\/blog\/the-msp-cybersecurity-opportunity\/\">MSP cybersecurity opportunity<\/a> or download <a href=\"https:\/\/www.withsecure.com\/wp-content\/uploads\/2026\/06\/MSP_Buyers_Guide_2026.pdf\">The 2026 MSP Cybersecurity Buyer&#8217;s Guide<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"text--p-small\"><sup>1<\/sup> Omdia. MSSP Trends and Predictions. 2025. https:\/\/omdia.tech.informa.com\/om143904\/managed-security-services-provider-mssp-trends-and-predictions-for-2026<\/p>\n<p class=\"text--p-small\"><sup>2<\/sup> Gartner. Global Information Security Spending Forecast. 2024. https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-08-28-gartner-forecasts-global-information-security\u0002spending-to-grow-15-percent-in-2025<\/p>\n<p class=\"text--p-small\"><sup>3 <\/sup><span style=\"font-size: 16px;\">Verizon. Data Breach Investigations Report (DBIR). 2024. https:\/\/www.verizon.com\/business\/resources\/reports\/2024-dbir-data-breach-investigations-report.pdf<\/span><\/p>\n<p class=\"text--p-small\"><sup>4<\/sup> Canalys. MSP Trends. 2025. https:\/\/canalys.com\/insights\/msp-trends-2025-es<\/p>\n<\/div>\n<section\n    class=\"wp-block-sharing-icons edwp-block wp-block-sharing-icons--disable-border wp-block-sharing-icons--disable-container wp-block-two-column-block__share wp-block-two-column-block__mobile-after-right wp-block-two-column-block__share wp-block-two-column-block__mobile-after-right\"\n    >\n    <div class=\"wp-block-sharing-icons__container\">\n        <div class=\"wp-block-sharing-icons__inner\">\n                            <p class=\"wp-block-sharing-icons__title fade-in\">\n                    Share this story                <\/p>\n                        <div class=\"wp-component-socials wp-component-socials--dark-mode\">\n    \n            <a\n            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wysiwyg\">\n                        <div class=\"wp-component-paragraph \">\n    <p>Read our latest blogs<\/p>\n<\/div>\n                    <\/div>\n                                                            <\/div>\n                <\/div>                                            <div class=\"wp-block-cards__cards row-load\">\n                    <div class=\"wp-component-card-insight wp-block-cards__card wp-component-card-insight--highlighted\">\n    <div class=\"wp-component-card-insight__image-wrapper\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/Badges-Cyberhive-Matrix-2026-2.png.webp\" class=\"wp-component-card-insight__image\" alt=\"Cyberhive Matrix 2026 Badge\" srcset=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/Badges-Cyberhive-Matrix-2026-2.png.webp 1920w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/Badges-Cyberhive-Matrix-2026-2-300x169.png.webp 300w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/Badges-Cyberhive-Matrix-2026-2-1024x576.png.webp 1024w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/Badges-Cyberhive-Matrix-2026-2-768x432.png.webp 768w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/Badges-Cyberhive-Matrix-2026-2-1536x864.png.webp 1536w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/Badges-Cyberhive-Matrix-2026-2-447x251.png.webp 447w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/Badges-Cyberhive-Matrix-2026-2-700x394.png.webp 700w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/06\/Badges-Cyberhive-Matrix-2026-2-260x146.png.webp 260w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                    <p class=\"wp-component-card-insight__content-type\">Industry Recognition<\/p>\n            <\/div>\n    <div class=\"wp-component-card-insight__content\">\n                    <div class=\"wp-component-card-insight__meta\">\n                <div class=\"wp-component-card-insight__categories\">\n                                            <span class=\"wp-component-card-insight__category\">Industry Recognition<\/span>\n                                    <\/div>\n            <\/div>\n                            <h3 class=\"wp-component-card-insight__title\">Recognized as European Leader in the 2026 Cyberhive Matrix<\/h3>\n                                            <p class=\"wp-component-card-insight__desc\">WithSecure is recognized as a European Leader in three categories of the Cyberhive Matrix\u2122 2026 \u2013 the independent evaluation of European cybersecurity solutions.<\/p>\n                            <div class=\"wp-component-card-insight__button-wrapper\">\n                <a class=\"wp-component-button btn btn--primary btn--dark wp-component-card-insight__button btn--small\" href=\"https:\/\/www.withsecure.com\/en\/resources-hub\/blog\/cyberhive-matrix-by-ecso\/\">Read more<\/a>            <\/div>\n            <\/div>\n<\/div><div class=\"wp-component-card-insight wp-block-cards__card\">\n    <div class=\"wp-component-card-insight__image-wrapper\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800.jpg.webp\" class=\"wp-component-card-insight__image\" alt=\"\" srcset=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800.jpg.webp 1200w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-300x200.jpg.webp 300w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-1024x683.jpg.webp 1024w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-768x512.jpg.webp 768w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-447x298.jpg.webp 447w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-219x146.jpg.webp 219w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>                    <p class=\"wp-component-card-insight__content-type\">Blog<\/p>\n            <\/div>\n    <div class=\"wp-component-card-insight__content\">\n                    <div class=\"wp-component-card-insight__meta\">\n                <div class=\"wp-component-card-insight__categories\">\n                                            <span class=\"wp-component-card-insight__category\">MSP<\/span>\n                                    <\/div>\n            <\/div>\n                            <h3 class=\"wp-component-card-insight__title\">Why MSP success in 2026 depends on business outcomes, not IT operations<\/h3>\n                                                    <div class=\"wp-component-card-insight__button-wrapper\">\n                <a class=\"wp-component-button btn btn--primary wp-component-card-insight__button btn--small\" href=\"https:\/\/www.withsecure.com\/en\/resources-hub\/blog\/why-msp-success-in-2026-depends-on-business-outcomes-not-it-operations\/\">Read more<\/a>            <\/div>\n            <\/div>\n<\/div><div class=\"wp-component-card-insight wp-block-cards__card\">\n    <div class=\"wp-component-card-insight__image-wrapper\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Built_by_people_who_know_the_business_1200x800.jpg.webp\" class=\"wp-component-card-insight__image\" alt=\"\" srcset=\"https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Built_by_people_who_know_the_business_1200x800.jpg.webp 1200w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Built_by_people_who_know_the_business_1200x800-300x200.jpg.webp 300w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Built_by_people_who_know_the_business_1200x800-1024x683.jpg.webp 1024w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Built_by_people_who_know_the_business_1200x800-768x512.jpg.webp 768w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Built_by_people_who_know_the_business_1200x800-447x298.jpg.webp 447w, https:\/\/www.withsecure.com\/wp-content\/smush-webp\/2026\/05\/ws_Built_by_people_who_know_the_business_1200x800-219x146.jpg.webp 219w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>                    <p class=\"wp-component-card-insight__content-type\">Blog<\/p>\n            <\/div>\n    <div class=\"wp-component-card-insight__content\">\n                    <div class=\"wp-component-card-insight__meta\">\n                <div class=\"wp-component-card-insight__categories\">\n                                            <span class=\"wp-component-card-insight__category\">MSP<\/span>\n                                    <\/div>\n            <\/div>\n                            <h3 class=\"wp-component-card-insight__title\">The MSP cybersecurity opportunity<\/h3>\n                                                    <div class=\"wp-component-card-insight__button-wrapper\">\n                <a class=\"wp-component-button btn btn--primary wp-component-card-insight__button btn--small\" href=\"https:\/\/www.withsecure.com\/en\/resources-hub\/blog\/the-msp-cybersecurity-opportunity\/\">Read more<\/a>            <\/div>\n            <\/div>\n<\/div>                <\/div>\n                                                <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":11354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[124],"tags":[],"content_type":[],"class_list":["post-12452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-msp"],"acf":[],"card":"<div class=\"wp-component-card-insight js-card-link wp-component-card-insight--highlighted\">\n    <div class=\"wp-component-card-insight__image-wrapper\">\n        <img width=\"1200\" height=\"800\" src=\"https:\/\/www.withsecure.com\/wp-content\/uploads\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800.jpg\" class=\"wp-component-card-insight__image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.withsecure.com\/wp-content\/uploads\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800.jpg 1200w, https:\/\/www.withsecure.com\/wp-content\/uploads\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-300x200.jpg 300w, https:\/\/www.withsecure.com\/wp-content\/uploads\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-1024x683.jpg 1024w, https:\/\/www.withsecure.com\/wp-content\/uploads\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-768x512.jpg 768w, https:\/\/www.withsecure.com\/wp-content\/uploads\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-447x298.jpg 447w, https:\/\/www.withsecure.com\/wp-content\/uploads\/2026\/05\/ws_Cybersecurity_with_a_conscience_1200x800-219x146.jpg 219w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>                    <p class=\"wp-component-card-insight__content-type\">Blog<\/p>\n            <\/div>\n    <div class=\"wp-component-card-insight__content\">\n                    <div class=\"wp-component-card-insight__meta\">\n                <div class=\"wp-component-card-insight__categories\">\n                                            <span class=\"wp-component-card-insight__category\">MSP<\/span>\n                                    <\/div>\n            <\/div>\n                            <h3 class=\"wp-component-card-insight__title\">Why MSP success in 2026 depends on business outcomes, not IT operations<\/h3>\n                                                    <div class=\"wp-component-card-insight__button-wrapper\">\n                <a class=\"wp-component-button btn btn--primary btn--dark wp-component-card-insight__button btn--small\" href=\"https:\/\/www.withsecure.com\/en\/resources-hub\/blog\/why-msp-success-in-2026-depends-on-business-outcomes-not-it-operations\/\">Read more<\/a>            <\/div>\n            <\/div>\n<\/div>","_links":{"self":[{"href":"https:\/\/www.withsecure.com\/en\/wp-json\/wp\/v2\/posts\/12452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.withsecure.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.withsecure.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.withsecure.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.withsecure.com\/en\/wp-json\/wp\/v2\/comments?post=12452"}],"version-history":[{"count":21,"href":"https:\/\/www.withsecure.com\/en\/wp-json\/wp\/v2\/posts\/12452\/revisions"}],"predecessor-version":[{"id":12746,"href":"https:\/\/www.withsecure.com\/en\/wp-json\/wp\/v2\/posts\/12452\/revisions\/12746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.withsecure.com\/en\/wp-json\/wp\/v2\/media\/11354"}],"wp:attachment":[{"href":"https:\/\/www.withsecure.com\/en\/wp-json\/wp\/v2\/media?parent=12452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.withsecure.com\/en\/wp-json\/wp\/v2\/categories?post=12452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.withsecure.com\/en\/wp-json\/wp\/v2\/tags?post=12452"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.withsecure.com\/en\/wp-json\/wp\/v2\/content_type?post=12452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}