Exposed - can a badass brand afford not to have badass security?
Lunch debate with Bozoma Saint John and a hacker
Exclusive side event at Nordic Business Forum 2024
Hosted by WithSecure CEO Antti Koskela and CRO Mikko Hyppönen
What happens when you put an ethical hacker who laughs in the face of marketing and a badass marketing professional in the same room together? Well, we’re about to find out!
Join us for a dynamic discussion featuring Bozoma Saint John, where we’ll explore how bulletproof security isn’t just protection—it’s the secret ingredient that can elevate a brand to new heights. Expect bold ideas, fresh perspectives, and a few surprises as we uncover why true brand greatness demands both creativity and cyber security.
Scroll down for a free Attack Surface Management session and enter our competition!
Agenda
| 11.00 | Doors open |
| 11.15 | Welcome by Antti Koskela, President & CEO, WithSecure |
| 11.20 | Debate with Bozoma Saint John and Tom Van de Wiele |
| 11.40 | Closing words by Mikko Hyppönen, Chief Research Officer, WithSecure |
| 11.45 | Networking & Lunch |
| 12.20 | Event ends |
Register your attendance
Every attendee will receive a copy of Christian Rönnbacka’s latest cyber security detective story “Henna Björk: The Red Team”.
Speakers & Hosts
Bozoma Saint John
Keynote Speaker
Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life— and she is worthy of the Harvard Business School case study written about her career, titled “Leading with Authenticity and Urgency.”
She is a dynamic and influential business leader who has consistently broken barriers and shattered glass ceilings throughout her career in various industries; including roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. With her distinctive style, fearless leadership, and commitment to making the world a more inclusive place, Bozoma Saint John continues to leave an indelible mark on the business world and beyond.
Tom Van de Wiele
Hacker
Tom Van de Wiele is a cyber security authority, public speaker, ethical hacker and advisor. Founder of the company Hacker Minded, Tom is on a mission is to help create a cyber security culture within organisations and the general public that goes beyond compliance and technical solutionism.
With over 23 years of authentic, international consultancy experience in cyber security, his career has taken him from uncovering international industrial espionage rings, hacking power plants and ATMs, to remotely taking over container ships and mainframes.
Antti Koskela
President and CEO, WithSecure
Antti Koskela is the President and CEO of WithSecure Corporation. He has been a member of the Leadership Team since 2021 and served as the Chief Product Officer at WithSecure Corporation from 2021 to 2024.
His extensive career includes roles such as Vice President of Business Development at Elisa Corporation (2020–2021) and CDO and Vice President at Nokia Software (2018–2020). He has also held various leadership positions at Comptel Corporation (2011–2017), Nokia Siemens Networks (2007–2011) and Nokia Networks (1999–2007). Since 2021, Antti has been a board member of QPR Software Oyj.
Antti has a curious mind and his own journey took him to Bangalore during 2008-2010. He is passionate about driving midmarket cybersecurity's digital transformation through Cloud and AI based SaaS solutions.
Mikko Hyppönen
CRO, WithSecure
Mikko Hyppönen is a global security expert, speaker and author. He works as the Chief Research Officer at WithSecure. Mr. Hyppönen has written on his research for the New York Times, Wired and Scientific American and he appears frequently on international TV.
He has lectured at the universities of Stanford, Oxford and Cambridge. He was selected among the 50 most important people on the web by the PC World magazine and was included in the FP Global 100 Thinkers list. Mr. Hyppönen sits in the advisory boards of t2 and Safeguard Cyber.
Get a free Attack Surface Management session
Take control of your attack surface with a free 1.5-hour session led by our experts.
We’ll dive into key challenges and provide actionable insights to help you protect your assets.
Here’s what we’ll cover:
- Tackle visibility issues: Learn how to maintain a clear view of your attack surface and safeguard your assets.
- Prioritize with threat intelligence: Discover how to use threat intelligence to add context and focus on what matters most.
- Expand your perspective: Shift your mindset beyond the traditional 'perimeter' and explore new areas of vulnerability.
- Uncover hidden risks: We’ll walk you the through unconventional areas of your attack surface that we target in ASM.
- Quick wins: Get practical tips on how to start strengthening your defenses right away.
Uncover hidden risks: Win an Attack Surface Discovery
Fancy uncovering your organization's Internet-facing assets?
Enter for a chance to win a comprehensive Attack Surface Discovery!
Here’s what we offer:
Our approach combines automated tools with expert manual techniques to identify every external asset linked to your organization—even those you might not know about.
We gather data from various online sources and use both scripts and hands-on methods to pinpoint these assets. By shining a light on your full Internet-facing presence, we’ll help you stay ahead of potential threats.
With this insight, you'll be better equipped to patch vulnerabilities quickly and strengthen your defenses.